Services · A practice grounded in decades of brand communication
Strategy. Identity.
Communication.
Experience.
Our practice extends directly from the disciplines Redapple Communications has offered since its founding — corporate identity, corporate literature, advertising, packaging and multimedia — into contemporary brand strategy, digital experience and brand governance for institutional clients.
01
Integrated Campaigns
Evolved from · Advertising
Launch, category and reputation campaigns across earned, owned and paid channels — extending Redapple's long-standing advertising practice for ICICI Bank, Canbank Mutual Fund and Neeta Lulla.
02
Brand Strategy
Evolved from · Account Management & Brand Consulting
Positioning, category analysis, brand architecture and narrative — the strategic counsel behind every engagement, evolved from the consultancy's original account and brand consulting practice.
03
Packaging & Retail Communication
Evolved from · Visual Merchandising & Packaging
Packaging systems and retail communication, building on foundational work for Cheryl's Cosmeceuticals and music packaging for T-Series titles.
04
Insight & Category Research
Evolved from · Research & Market Studies
Customer needs assessment, category research and continuous impact analysis — a discipline embedded in the consultancy's method since its founding.
05
Brand Environments & Experience
Evolved from · Event Management & Promotional Activities
Environments, experiential and event communication — extending the consultancy's original event practice (Poison, Marriott) into contemporary brand experience.
06
Launch & Corporate Communication
Evolved from · Brand Launch & PR
Brand launch, corporate communication, investor and stakeholder materials — extending the consultancy's corporate literature practice for Rusan Healthcare, Lakshmi Overseas and the K. Raheja group.
07
Motion & Content Systems
Evolved from · Multimedia / Audio-Visual Presentation
Motion, film and content systems for corporate and marketing use — extending the audio-video capsule practice for Patni Computers, Wockhardt, JW Marriott and others.
08
Digital Experience
Evolved from · Creative Web Solutions
Websites, digital products and interfaces that operationalise the brand — extending the consultancy's original creative web practice into contemporary digital experience.
09
Brand Identity Systems
Evolved from · Corporate Identity (across engagements)
Master identity systems, naming architecture and governance — extending long-form identity work for Ahuja Group, Rizvi Builders and Lakshmi Overseas Industries.
Engagement models
How we work with our clients.
Retained counsel
Ongoing partnership with the leadership team on positioning, identity governance and communication direction over multiple business cycles.
Programme mandates
Defined engagements for repositioning, master identity, corporate communication, digital estates and integrated campaigns.
Board and transition advisory
Brand counsel for succession, restructuring, category entry and institutional transactions — designed to preserve and compound brand equity.
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