Selected Case Studies · Long-standing expertise in brand communication
Selected work, across sectors.
A selection of engagements drawn from Redapple Communications' long-standing practice in brand communication — corporate identity, corporate communication, advertising, packaging, publication and multimedia. Each case study is documented against the original brochure archive; measurable outcomes are reported only where verified with the client.
Brochure p.008
Fashion & Lifestyle
Flagship store communication — Neeta Lulla, Santacruz
Neeta Lulla
Retail Communication · Advertising
Overview
Print and retail communication marking the opening of the Neeta Lulla flagship store in Santacruz (W), Mumbai — establishing a couture visual voice in step with the designer's editorial world.
Deliverables
Press advertising
Store opening collateral
Editorial visual system
Design thinking
The engagement established a consistent visual communication system for Neeta Lulla, developed in the same editorial and strategic method the consultancy applies today.
Verification
Verified from brochure · Brochure p.008
Additional assets required
Higher-resolution originals of campaign visuals
Brochure p.009
Hospitality
Oss The Spa — brand advertising
Oss The Spa
Advertising · Brand Voice
Overview
Editorial advertising for Oss The Spa built around a distinctive, culturally rooted brand voice — inviting the reader to "let your mind, body and soul bloom".
Deliverables
Press advertising
Brand line and voice
Design thinking
The engagement established a consistent visual communication system for Oss The Spa, developed in the same editorial and strategic method the consultancy applies today.
Verification
Verified from brochure · Brochure p.009
Brochure p.011
Financial Services
ICICI Bank — Auto Loans launch campaign
ICICI Bank
Integrated Campaign · Retail Banking
Overview
A launch campaign for ICICI Bank Auto Loans and Car Loans — "loans as simple as this advertisement" — establishing a clear, confident retail-banking voice for a mass audience.
Deliverables
Print advertising
Outdoor
Point-of-sale collateral
Design thinking
The engagement established a consistent visual communication system for ICICI Bank, developed in the same editorial and strategic method the consultancy applies today.
Verification
Verified from brochure · Brochure p.011
Brochure p.015
Financial Services
ICICI Bank — Commercial Vehicle Loans, international
ICICI Bank
Integrated Campaign · Cross-border
Overview
Commercial Vehicle Loans communication extending across markets including Thailand, Australia and Singapore — a system built for consistent expression across geographies.
Deliverables
Press advertising
Below-the-line
Market-adapted collateral
Design thinking
The engagement established a consistent visual communication system for ICICI Bank, developed in the same editorial and strategic method the consultancy applies today.
Verification
Verified from brochure · Brochure p.015
Brochure p.012
Financial Services
Canbank Mutual Fund — investor communication
Canbank Mutual Fund
Corporate Communication · Investor
Overview
Long-term investor communication for Canbank Mutual Fund — "Together for long term prosperity" — presenting fixed-income and mutual fund products to a considered audience.
Deliverables
Investor advertising
Product literature
Design thinking
The engagement established a consistent visual communication system for Canbank Mutual Fund, developed in the same editorial and strategic method the consultancy applies today.
Verification
Verified from brochure · Brochure p.012
Brochure p.016
Corporate
Corporate recruitment advertising
Lakshmi Overseas Industries & Ahuja Construction
Corporate Communication · Recruitment
Overview
Multi-role recruitment advertising for Lakshmi Overseas Industries Ltd. and Ahuja Construction — long-copy, corporate-grade press advertisements written and typeset for senior and mid-management hiring.
Deliverables
Long-copy press advertising
Employer brand voice
Design thinking
The engagement established a consistent visual communication system for Lakshmi Overseas Industries & Ahuja Construction, developed in the same editorial and strategic method the consultancy applies today.
Verification
Verified from brochure · Brochure p.016
Brochure p.017
Entertainment & Music
Music album packaging — Pankaj Udhas, Adnan Sami and others
T-Series (Gulshan Kumar Presents)
Packaging · Editorial Design
Overview
Album sleeve design and music packaging for Gulshan Kumar Presents / T-Series titles, including releases by Pankaj Udhas and Adnan Sami ("Teri Kasam").
Deliverables
Sleeve design
Photography direction
Print production
Design thinking
The engagement established a consistent visual communication system for T-Series (Gulshan Kumar Presents), developed in the same editorial and strategic method the consultancy applies today.
Verification
Verified from brochure · Brochure p.017
Brochure p.022
Construction & Real Estate
Rizvi Builders — corporate identity and property communication
Rizvi Builders
Corporate Identity · Real Estate
Overview
Corporate identity work and property communication for Rizvi Builders — positioned around the enduring line "A Trusted Name".
Deliverables
Identity system
Property brochures
Signage
Design thinking
The engagement established a consistent visual communication system for Rizvi Builders, developed in the same editorial and strategic method the consultancy applies today.
Verification
Verified from brochure · Brochure p.022
Brochure p.024
Construction & Real Estate
Ahuja Group — corporate identity and stationery system
Ahuja Group / Ahuja Constructions
Corporate Identity · Business System
Overview
Corporate identity and stationery system for the Ahuja Group and its Ahuja Constructions division, covering letterhead, envelopes and business system collateral.
Deliverables
Master identity
Stationery system
Divisional lock-ups
Design thinking
The engagement established a consistent visual communication system for Ahuja Group / Ahuja Constructions, developed in the same editorial and strategic method the consultancy applies today.
Verification
Verified from brochure · Brochure p.024
Brochure p.025
Retail
Cheryl's Cosmeceuticals — product packaging
Cheryl's Cosmeceuticals
Packaging
Overview
Structural and graphic packaging for Cheryl's Cosmeceuticals — a shelf-first system designed for a specialist skincare and cosmeceuticals category.
Deliverables
Packaging system
SKU architecture
Print production
Design thinking
The engagement established a consistent visual communication system for Cheryl's Cosmeceuticals, developed in the same editorial and strategic method the consultancy applies today.
Verification
Verified from brochure · Brochure p.025
Brochure p.026
Healthcare & Pharmaceuticals
Rusan Healthcare — pharmaceutical literature
Rusan Healthcare Pvt. Ltd.
Corporate Communication · Publication
Overview
Pharmaceutical corporate literature for Rusan Healthcare — "Believe in quality. Technologically driven, socially conscious." — including specialist publications such as Perspective in Ovulation Induction.
Deliverables
Corporate brochure
Product monographs
Editorial system
Design thinking
The engagement established a consistent visual communication system for Rusan Healthcare Pvt. Ltd., developed in the same editorial and strategic method the consultancy applies today.
A body of corporate audio-video capsules produced across sectors — technology, pharmaceuticals, hospitality, industry, education and real estate.
Deliverables
Scripting
Direction
Post-production
Design thinking
The engagement established a consistent visual communication system for Patni Computers, Wockhardt, JW Marriott, Lakshmi Overseas, Rizvi Springfield, Chhajjer, developed in the same editorial and strategic method the consultancy applies today.
Verification
Verified from brochure · Brochure p.027
Brochure p.029
Education
Tree House — early education brand campaign
Tree House
Advertising · Brand Voice
Overview
Brand advertising for Tree House — "This is your child's mind. You decide what you want to fill it with." — an emotionally intelligent voice for a category built on parental trust.
Deliverables
Press advertising
Category positioning
Design thinking
The engagement established a consistent visual communication system for Tree House, developed in the same editorial and strategic method the consultancy applies today.
Verification
Verified from brochure · Brochure p.029
Brochure p.030
Hospitality
Poison — lounge and event communication
Poison, India
Event Communication · Lifestyle
Overview
Recurring event communication for Poison — including the Future Evolution series with resident DJ Ivan and Ge — designed as a distinct lifestyle voice inside Mumbai's hospitality scene.
Deliverables
Event campaigns
Print & digital collateral
Design thinking
The engagement established a consistent visual communication system for Poison, India, developed in the same editorial and strategic method the consultancy applies today.
Verification
Verified from brochure · Brochure p.030
Heritage
A selection drawn from a longer record of practice.
Further case studies and confidential mandates are shared with clients and search committees on request.
