Creative Brand & Communication Consultancy · Est. 2000 · Mumbai
A note from the studio
We build brands the way editors build magazines — with a point of view, a rhythm, and a spine that holds every page together.
An independent brand and communication studio. For twenty-five years we've made identities, campaigns, publications and digital work that sits on desks, in inboxes and on shelves long after the launch.
Selected Work · 2000 — Present
A selection of identity systems, communication design and brand experiences created across more than two decades — for banks and hospitals, for designers and music labels, for buildings and for shelves.
Case 01 · Integrated Campaign
A retail-banking voice, engineered for a mass audience.
Helping one of India's largest financial institutions communicate loans with clarity and confidence across print, outdoor and point-of-sale.
Spread 01 / 05
"Loans as simple as this advertisement." — an integrated system extended across Thailand, Australia and Singapore.
Case 02 · Retail Communication
A couture voice for the flagship, in step with the designer's editorial world.
Establishing the flagship store's communication system — press, opening collateral and an editorial visual voice.
Intermezzo
We do not think in campaigns. We think in systems that a business can live inside — from the annual report to the shelf, from the storefront to the app icon.
Case 03 · Packaging System
A shelf-first packaging system for a specialist category.
Structural and graphic packaging engineered for a scientific skincare range that had to hold its own in a crowded shelf.
Case 04 · Corporate Communication / c. Rusan
Corporate and clinical literature that stands up in specialist rooms.
Publications for a pharmaceutical company whose audiences included clinicians, institutional buyers and regulators.
Case 05 · Packaging & Editorial
Album packaging for Pankaj Udhas, Adnan Sami and other T-Series releases — designed to travel across national music retail at scale.
The full archive
01Established
2000
02Headquarters
Mumbai, India
03Practice
Brand Strategy Identity Systems Corporate Communication Digital Experience
04Philosophy
Independent. Strategic. Enduring.
05Approach
Business First. Design Led.
06Focus
Building brands that create long-term business value.
Consultancy statement
Brands are strategic assets. We design them, govern them and grow them — so that every touchpoint, from the annual report to the product interface, compounds a single business idea.
— Redapple Communications, studio principles
Why Redapple
We are hired by boards, chief executives and heads of communication for the same reasons — strategic clarity, business fluency, and design that holds its value.
01
Every engagement begins with the business question. Positioning, category dynamics and commercial intent shape the creative brief — not the other way around.
02
We speak the language of boards, CFOs and investors. Our decks stand up in strategy reviews as readily as in creative reviews.
03
One team, one methodology across strategy, identity, communication and digital — so the brand is coherent from the annual report to the app icon.
04
We are structured for relationships measured in years, not campaigns. Many of our clients are on their second or third generation of leadership.
05
We build identities engineered to hold their value for a decade — reducing rework, protecting equity, lowering the lifetime cost of the brand.
06
Founder- and partner-led on every engagement. No account layers. The senior counsel is the delivered counsel.
Industries
Two-and-a-half decades of engagements across regulated, institutional and consumer categories — informing how we counsel boards on positioning, communication and risk.
01
Asset managers, banks and insurers navigating institutional trust and regulated communication.
02
Multi-property groups, developers and destinations building portfolio-level brand architecture.
03
Heritage manufacturers preparing for succession, institutional investment and category leadership.
04
Clinical providers and health platforms signalling credibility to referrers, regulators and patients.
05
Founder-led and challenger brands building architecture that scales across categories and channels.
06
Arts, education and public bodies whose identity must hold the weight of their mandate.
How we work
A structured methodology that gives leadership teams clarity on scope, cadence and decision points — from the first conversation to a brand system that continues to compound long after launch.
01
Immersion into the business, category and audience. Interviews with leadership, review of commercial context, competitive and cultural landscape.
02
Positioning, architecture and the strategic platform. A written thesis the board can endorse and every subsequent decision is measured against.
03
Identity system, verbal language and experience principles. Engineered for governance, scale and a decade of consistent expression.
04
Rollout across corporate, digital, product and communication estates. Guidelines, toolkits and governance to protect fidelity at scale.
05
Long-horizon partnership. Ongoing counsel, brand tracking and system extensions as the business enters new markets, categories and generations of leadership.
Capabilities
Integrated under a single team and a single methodology — so strategy, identity, communication and digital move at the same speed and answer to the same brief.
Full capability statement →01
Positioning, architecture and narrative that align the brand to the business plan.
02
Enterprise identity systems engineered for scale, governance and consistency.
03
Annual reports, investor and stakeholder communication for listed and private companies.
04
Owned digital platforms, products and interfaces that operationalise the brand.
05
Launch, category and reputation campaigns across earned, owned and paid channels.
06
Retail, workplace and experiential environments as physical expressions of the brand.
Brand philosophy
Chapter 01 · 03
We believe a brand is the most durable asset a company owns. Built well, it earns pricing power, attracts capital, shortens sales cycles and outlasts the leadership team that commissioned it.
Our craft is to design brand systems — strategic, verbal and visual — engineered to compound over a decade. We are not interested in trend cycles or seasonal reinvention. We are interested in the identity a chief executive inherits from their predecessor and hands to their successor with its value intact.
That discipline is why our engagements are structured as long-horizon partnerships, and why our clients return — not for a refresh, but for the next chapter of the same system.
Featured case studies
01
Financial Services
Integrated Campaigns · Retail Banking
Challenge
A mass-audience retail-banking category requiring a clear, confident voice across multiple loan products and international markets.
Approach
A long-running integrated advertising system across press, outdoor and below-the-line, extended to international markets including Thailand, Australia and Singapore.
Outcome
A consistent retail-banking voice for ICICI Bank's Auto Loans, Car Loans and Commercial Vehicle Loans, established across geographies.
02
Corporate Communication
Corporate Communication · Publication
Challenge
A pharmaceutical company needing corporate literature that stood up to specialist clinical audiences and institutional buyers.
Approach
A publication system anchored in a clear corporate proposition — technologically driven, socially conscious — including specialist titles such as Perspective in Ovulation Induction.
Outcome
A coherent corporate and clinical publication system used across the company's stakeholder communication.
03
Real Estate
Corporate Identity · Business System
Challenge
A long-standing real-estate group needing a coherent corporate identity and business system spanning the parent and its constructions division.
Approach
A master identity system, divisional lock-ups, stationery and business communication designed for the group's day-to-day operating context.
Outcome
A single identity system carried across the Ahuja Group and Ahuja Constructions communication estate.
04
Entertainment
Packaging · Editorial Design
Challenge
Distinctive sleeve design for a series of releases under Gulshan Kumar Presents / T-Series, including titles by Pankaj Udhas and Adnan Sami.
Approach
Photography direction, typography and print production applied consistently across a series of album releases.
Outcome
A recognisable series of sleeve designs shipped across national music retail at scale.
Thinking
Essays, points of view and field research on brand as a strategic asset — written for the leaders responsible for its stewardship.
Read our thinking →Heritage · Since 2000
An archive of significant engagements — the identities, reports and campaigns that formed the consultancy's method and continue to shape how we advise clients today.
Enter the heritage archive →New business
redapplecommunications@gmail.com · Mumbai, India
